Brands

Cobra Beer Reaches Out to New Drinkers With Stylish Redesign

Thu, 06 Oct 2011 07:00:00 -0400

Cobra Beer Reaches Out to New Drinkers With Stylish Redesign

MOLSON COORS-SI’HAI BEER COMPANY LAUNCHES IN CHINA

Thu, 23 Sep 2010 14:16:00 -0400

MOLSON COORS-SI'HAI BEER COMPANY LAUNCHES IN CHINA

Provides Expanded Distribution for Molson Coors Brand Portfolio, Led by Coors Light

Joint Venture Offers More Flexibility to Introduce Innovation

DENVER, Colorado, and CHENGDE, China (September 21, 2010) – Molson Coors Brewing Company (NYSE: TAP; TSX) announced today that it has finalized its previously announced transaction to buy a 51percent controlling interest in a joint venture with the Hebei Si'hai Beer Company of China. The new Molson Coors Si'hai Brewing Company will have direct control over the Si'hai brewing operations, including its contract brewing business, and provide opportunities to expand the sales and distribution of a portfolio of emerging brands led by Coors Light and regional Si'hai beers.

"As a leading global brewer, Molson Coors is proud to combine centuries of family brewing heritage and pioneering spirit with a trusted, local brewer such as Si'hai. We are confident that our new joint venture with Si'hai is a stride toward even greater success in China, and together we can continue to grow both of our brands through a commitment to world class brewing in the world's largest beer market," said Kandy Anand, president, Molson Coors International.

Mr. Wang Si'hai, president of Si'hai Brewing Company commented, "This is an exceptional partnership between our two companies and I believe we have a very bright future ahead. Molson Coors' global brand expertise and innovation combined with Si'hai's deep understanding of the local market will be a winning formula for beer drinkers across China. We very much look forward to working and growing together."

Since entering the Chinese market in 2003 with Coors Light, Molson Coors has enjoyed a rapidly growing business with its leading international brand, which is now available in more than 40 cities across China. Coors Light is currently the third-largest super premium brand sold in high end bars and night clubs throughout the country and has grown an average of approximately 30 percent each year.

About Molson Coors Brewing Company:
Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across North America, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; and in the U.K. and Ireland through Molson Coors UK. For more information on Molson Coors Brewing Company and our portfolio of brands, visit the company's Web site, www.molsoncoors.com.

About Hebei Si'hai Beer Company Ltd.:
Hebei Si'hai Beer Company was founded in 2003, located in Chengde city (around 200 km from Beijing). By applying advanced brewing equipment imported from Germany, it brews, markets and sells a full portfolio of high quality beer brands, including Seahi Beer and 20 other beer brands. Its advanced equipment, brewing techniques and high product quality 2 help Si'hai Beer Company achieve its leading position in Chengde and the Hebei area.
www.sihaigroup.com

Media Contact:
Colin Wheeler
Molson Coors Brewing Company
(303) 927-2443
colin.wheeler@molsoncoors.com

MOLSON COORS ENTERS RUSSIA WITH COORS LIGHT

Tue, 29 Jun 2010 12:00:00 -0400

MOLSON COORS ENTERS RUSSIA WITH COORS LIGHT

GRUPO MAHOU - SAN MIGUEL AND MOLSON COORS TEAM UP TO MARKET CARLING IN SPAIN

Wed, 03 Mar 2010 15:17:00 -0500

Companies sign agreement to distribute the United Kingdom's number one beer exclusively in the Spanish mainland, the Balearic Islands and the Canaries

Madrid, March 3, 2010 - Grupo Mahou - San Miguel announced today that it has reached an agreement with Molson Coors to distribute and market Carling, the top-selling British beer in the United Kingdom.

This agreement forms a strategic alliance that strengthens the Grupo Mahou - San Miguel catalogue. Carling is a quality beer product that is widely accepted by British consumers who live in or visit Spain, including an estimated 15 million visitors per year from the British Isles and more than one million British citizens who own property in Spain.

Grupo Mahou - San Miguel will distribute Carling on the mainland as well as in the Balearic Islands and the Canaries, both in barrels and cans for the hotel market.

This distribution caters to British consumers in Spain, supplying them with one of their most valued beer brands in the UK. In fact, one in four lagers served in Britain is Carling, totalling 1.65 billion pints consumed per year.

The beer's success can be attributed to quality ingredients selected through a meticulous process and the use of special barley with a sweet flavour and a strong malt taste. The result is a soft and refreshing pint.

"Carling is a leading brand in Europe and the rest of the world, so we are very proud to distribute it here in Spain. This agreement will help us deliver more of what our customers want," said a Grupo Mahou - San Miguel representative. "By distributing a favourite traditional brand from the United Kingdom - one of the largest beer markets in the world - we are once again reinforcing our own leadership in the Spanish market."

"We are proud to partner with Mahou - San Miguel and excited about the opportunity to expand the distribution of the UK's top selling lager to beer drinkers across Spain. Not only can British visitors to Spain enjoy the same great taste they have enjoyed for decades back home, but now we can also share this leading brand with fellow drinkers across this beautiful country," said Dave McCarthy, managing director of Europe, Molson Coors International.

"An integral part of Molson Coors' international growth strategy is establishing these kinds of valued partnerships with leading brewers. We are confident that extending the Carling brand in Europe's fourth largest beer market will give us even greater momentum as we plan for additional partnership opportunities across Europe and elsewhere around the world," added McCarthy.

Grupo Mahou - San Miguel

Mahou-San Miguel is the leading brand on the Spanish beer market. The company markets a wide selection of beers, like Mahou Cinco Estrellas or San Miguel Especial. In 2004 the group incorporated the Canary Island brand Reina, and Cervezas Alhambra in 2007. Furthermore, as a brand that backs constant innovation, it was the first company to launch beverages like San Miguel 0,0%, the first completely non-alcoholic beer, and San Miguel ECO, made integrally with organic products. In 2009, so as to encourage its international expansion, the group signed an agreement with Carlsberg based on two main points: the Danish company acquired the rights to distribute and market San Miguel in the United Kingdom and Mahou - San Miguel acquired the rights to do the same with Grimbergen and Tetley's in Spain. Finally, in 2009 the brand also entered into an agreement with Grupo Constellation to distribute Blackthorn and Gaymers ciders in Spain.

Molson Coors Brewing Company

Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Carling, Coors Light, Molson Canadian, Blue Moon, and Keystone Light across North America, Europe and Asia. It operates in Canada through Molson Coors Canada; in the U.S. through MillerCoors; and in the UK and Ireland through Molson Coors UK. For more information on Molson Coors Brewing Company and our portfolio of brands, visit the company's Web site, www.molsoncoors.com.

For further information:

Beatriz Herrera - Sergio Guillermo

Communications Dept.

Grupo Mahou - San Miguel

915 269 363 / 639 180 980 / 659 302 083

bherreram@mahou-sanmiguel.com

sguillermod@mahou-sanmiguel.com

Colin Wheeler

Director, External Communications

Molson Coors Brewing Company

303-927-2443

Colin.wheeler@molsoncoors.com

Coors Light brings cold refreshment to TRINIDAD & TOBAGO AND enters its 10th country in the caribbean

Mon, 14 Dec 2009 09:54:00 -0500

Coors Light brings cold refreshment to TRINIDAD & TOBAGO AND enters its 10th country in the caribbean

Molson Coors IntroduceS Coors Light to COSTA RICA WITH Leading DISTRIBUTOR AGENCIAS FEDURO (COSTA RICA)

Thu, 24 Sep 2009 10:00:00 -0400

Molson Coors IntroduceS Coors Light to COSTA RICA WITH Leading DISTRIBUTOR AGENCIAS FEDURO (COSTA RICA)

MillerCoors Unveils Hispanic Lider of the Year

Mon, 01 Dec 2008 13:59:00 -0500

MillerCoors Unveils Hispanic Lider of the Year

Molson Coors Names Iain J. G. Napier To Board Of Directors

Fri, 18 Jul 2008 14:05:00 -0400

Molson Coors Names Iain J. G. Napier To Board Of Directors