Volunteering has become a part of our employees’ lives around the world. Quite unlike a company-mandated charitable program, volunteering here is employee-driven; we just look for ways to support and enhance their efforts.

For example, the idea of teambuilding used to involve a group of employees heading off-site for a bowling game and a beer. Today, our employees request that their teambuilding activities are for the benefit of the community, and groups work with our community investment professionals to identify and select needed projects and worthy organizations wherever we operate. Serving our community together is how we improve our working relationships on the job, and this is true from our leadership team to every employee.

In 2010, nearly 1,000 Molson Coors employees participated in more than 40 company-sponsored volunteer projects in Canada, the U.K. and the U.S. through a Month of Action held in April. The range of projects included tree planting, serving meals, working at food banks, building homes with Habitat for Humanity and fundraising.

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