Molson Coors beers are purchased by consumers at a variety of retail outlets for consumption on-premises (e.g., restaurants, bars, pubs, sports and concert venues) or to take-away (e.g., supermarkets, convenience stores, alcohol stores). Molson Coors sells our product to these retail customers either directly, or through distributor networks. As a result, we typically do not have control of how our product is served or sold.

At the same time, we believe that responsible retailing plays an important part in reducing underage and irresponsible drinking. Trained retailers can ensure that alcohol products are sold only to consumers of legal drinking age, and not sold to intoxicated consumers. Trained staff can be the first line of defense against disruption caused by intoxicated consumers. Responsible serving practices including water and food availability, safe glassware and safe-ride home services also help reduce problems.

We partner with our customers to encourage seller and server responsibility across the world. We also provide programs, support training and distribute materials (as allowed by local law and regulation) to make the enjoyment of our brands a positive experience.

Our Views

We feel strongly about our products. That includes how you enjoy them.

Responsible Sales and Marketing

We advertise and sell our products legally and honestly.

Responsible Consumption

We do our part to promote only responsible drinking.

Global Partnerships

Working with global partners, our impact is greater.

Case Studies

Read our stories to see our responsibility in action.

Alcohol Responsibility

We actively promote the enjoyment of our brands the right way.