Environmental Stewardship Case Study:
Great Canadian Shoreline Cleanup (Water)
In 2010, Molson Coors Canada was proud to be a national sponsor for the 2010 Great Canadian Shoreline Cleanup (GCSH) in partnership with WWF Canada and the Vancouver Aquarium. The annual GCSC takes place for one week in September where thousands of Canadians take time out of their busy lives to rehabilitate their local shorelines through the removal of shoreline litter. This year, 47,000 Canadians joined the Shoreline Cleanup.
As part of Molson Coors Water Stewardship Month more than 100 employees, along with friends and family members, joined 800 other volunteers in Halifax, St. John’s NFLD, Toronto, Ottawa, St. Albert’s, Vancouver from Sept. 18-26th. Together, they collected 830 kg of litter from the beaches. In addition to financial support of the GCSC, complimentary Molson Canadian beer was donated for volunteers.
Canada has the best backyard in the world and water plays as big role in our enjoyment of it as is does in creating the clean, crisp and fresh taste of Molson Canadian. Partnering with the 2010 Great Canadian Shoreline Cleanup allowed Molson Canadian and our employees a way to help make our beaches, lakes, and rivers even more awesome than they already are.
Jamie Sprules, Sr. Brand Manager, Molson Canadian