Molson Coors is investing over £5 million in a new font for Carling, to strengthen its position as Britain’s favourite lager and enhance its prominence on the bar. The unique shape of the new font celebrates the pint as Carling delivers a modern and attractive design for licensees and their customers. The new font will be made available to tens of thousands of pubs, bars and clubs across the country.
Research carried out for Molson Coors has shown that the new font could deliver an extra £1,100 spent by consumers on Carling per bar over a year1.
The font has been designed to provide the very best pour and complements the new glassware launched in April. Together they ensure that Carling lives up to its ‘Brilliantly Refreshing’ billing from the first sip right to the bottom of the glass.
Jeremy Gibson, Carling Brand Director, said: “We are championing lager and invigorating the beer category, having invested in both new fonts and glassware this year. Carling is the UK’s bestselling lager, a position it has maintained for over three decades, and we’re committed to working with publicans and bar staff to ensure their customers get the perfect serve every time.”
To celebrate the dedication of bar staff to pouring the perfect pint of Carling, Molson Coors is searching for the landlords, landladies, barmen and women who go the extra mile for their customers. If you think you or a colleague fits the bill please post at www.facebook.com/carling or perhaps share a photo of the new font in action.
For Further Information Please Contact:
For further information contact the Molson Coors Corporate Press Office on 0207 025 6680 or email firstname.lastname@example.org
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world’s beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across the Americas, Europe and Asia. It operates in Canada through Molson Coors Canada; in the U.S. through Miller Coors; and in the U.K. and Ireland through Molson Coors (UK & Ireland). For more information on Molson Coors Brewing Company and our portfolio of brands, visit the company's website, www.molsoncoors.com.
In the UK and Ireland, Molson Coors has over 2,000 employees and breweries in Burton on Trent, Tadcaster, Alton, as well as the Sharp’s brewery in Rock, Cornwall. It has a market share of over 20% of the UK beer market. Our portfolio includes Carling, the UK's best selling lager for three decades, Coors Light, Grolsch, Worthington's, Caffrey's, Cobra, Corona, Doom Bar, Singha and a range of speciality beers.
Respect for alcohol is one of the guiding principles of the organisation and that is why Molson Coors was one of the signatories to the Responsibility Deal and works with its customers to encourage people to enjoy its drinks responsibly through support for Best Bar None (run by the BII) and Community Alcohol Partnerships (run by the WSTA).