1900

1900

Electricity replaces steam; refrigeration is introduced (allowing brewing to continue throughout the year for the first time); and packaging methods are modernized.

1900

H.E. Halde, brewery's first country traveler or "out-of-town salesman" is employed by brewery.

1903

Export Ale is introduced.

1907

Brewery reaches production milestone of 1,000,000 gallons in one year.

1907

Labels are no longer attached to bottles by hand using flour paste.

1909

Brewery reaches yearly production milestone of 2,000,000 gallons.

1910

First motor-driven vehicle is introduced to Molson delivery service.

1911

(August) Name change to Molson's Brewery Ltd., a private, limited joint-stock company.

1913

New bottling plant equipped with electrically driven machinery is installed eliminating the need for washing, filling, and corking bottles by hand.

1919

McGill's new sports stadium is opened and dedicated to the memory of Percival Molson who died in World War I. Percival Molson Stadium is still in use today.

1920

Brewery reaches 3,000,000 gallon mark. John H. Molson joins brewery.

1920

First female secretary is hired. Women worked in bottling department as early as 1870's.

1925

Molson's Bank merges with the Bank of Montreal.

1926

After 140 years, Molson's Brewery Ltd. ceases to be its own maltster

1930

Brewery engages the services of an advertising agency for the first time.

1943

Francis Stuart Molson joins brewery.

1945

Formation of public joint-stock company, Molson's Brewery Limited, on February 15th. For the first time the company offers up public ownership in the brewery.

1945

First Annual Meeting of shareholders is held in December. It features a first report on brewery operations.

1949

First million barrel year (25 million gallons).

1954

Molson introduces the "Molson Golden" beer.

1954

Percival Talbot Molson joins brewery.

1955

Official opening of Toronto brewery which brews Molson's first lager, Crown and Anchor.

1955

Hartland de M. Molson becomes member of Canadian Senate.

1957

Senator Molson and T.H.P. Molson purchase Canadian Arena Company, (Montreal Canadiens and Forum); Molson becomes co-sponsor of Hockey Night in Canada.

1958

Molson acquires Sick's Breweries Limited,comprising five Western Canadian breweries.

1959

Fort Garry Brewery (Winnipeg) is acquired.

1959

Molson Canadian is introduced.

1960

Eric H. Molson, the current Chairman of Molson Inc. joins the brewery.

1961

175th Anniversary; $106.2 million in sales in this year.

1962

Name changes to Molson Breweries Limited.

1962

Newfoundland Brewery is acquired.

1968

Anthes Imperial Limited joins Molson and corporate name changes to Molson Industries Limited -this marks the beginning of the modern diversification program. Brewing group now known as Molson Breweries of Canada Limited.

1971

Molson reaches the one hundred million gallon production milestone.

1971

Molson organizes distribution and marketing company to handle US export market, Martlet Importing Co. Inc.

1972

Beaver Lumber Company Limited becomes a Molson company.

1973

The corporate name is changed to The Molson Companies limited.

1974

Formosa Spring Brewery (Barrie) is acquired.

1976

Molson becomes principal sponsor of Hockey Night in Canada.

1978

Molson organization buys Club de Hockey Canadien -- the Montreal Canadians.

1978

The Molson Companies Limited purchase Diversey Corporation, a world leader in the specialty chemicals field.

1978

Molson Light is introduced.

1985

Molson Breweries of Canada Limited achieves $1.063 billion in sales, with a domestic sales volume of 6.4 million hectolitres (about 2 billion bottles).

1986

Toronto stages the first edition of the Molson Indy race.

1986

July 28 marks Molson, North America's oldest continuing brewery, 200th anniversary.

1988

Molson introduces "Canadian Light" beer

1989

Molson launches its "Take Care" responsible use program.

1989

Molson launches Canada's first Dry Beer, "Molson Special Dry".

1989

Molson Breweries merges with Carling O'Keefe becoming Canada's largest brewer and the fifth largest brewer in North America.

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